Kindle spam

Post by **Damelon** » Fri Jun 17, 2011 10:33 pm

Ads posing as self publishing works in the Kindle store.

(Reuters) - Spam has hit the Kindle, clogging the online bookstore of the top-selling eReader with material that is far from being book worthy and threatening to undermine Amazon.com Inc's publishing foray.

Thousands of digital books, called ebooks, are being published through Amazon's self-publishing system each month. Many are not written in the traditional sense.

Instead, they are built using something known as Private Label Rights, or PLR content, which is information that can be bought very cheaply online then reformatted into a digital book.

These ebooks are listed for sale -- often at 99 cents -- alongside more traditional books on Amazon's website, forcing readers to plow through many more titles to find what they want.

Aspiring spammers can even buy a DVD box set called Autopilot Kindle Cash that claims to teach people how to publish 10 to 20 new Kindle books a day without writing a word.

This new phenomenon represents the dark side of an online revolution that's turning the traditional publishing industry on its head by giving authors new ways to access readers directly.

BY THE NUMBERS

In 2010, almost 2.8 million nontraditional books, including ebooks, were published in the United States, while just more than 316,000 traditional books came out. That compares with 1.33 million nontraditional books and 302,000 conventional books in 2009, according to Albert Greco, a publishing-industry expert at Fordham University's business school.

In 2002, fewer than 33,000 nontraditional books were published, while over 215,000 traditional books came out in the United States, Greco noted.

"This is a staggering increase. It's mind boggling," Greco said. "On the positive side, this is helping an awful lot of people who wrote books and could not get them published in the traditional way through agents," Greco added.

But Greco listed downsides. One problem is that authors must compete for readers with a lot more books -- many of which "probably never should have seen the light of day," he said.

Some of these books appear to be outright copies of other work. Earlier this year, Shayne Parkinson, a New Zealander who writes historical novels, discovered her debut "Sentence of Marriage" was on sale on Amazon under another author's name.

The issue was initially spotted and then resolved by customers through Amazon's British online forum.

"How did I feel? Shocked and somewhat incredulous, but at the same time, because of the way I found out, very grateful that someone had taken the trouble to let me know," Parkinson said.

For Amazon, the wave of ebook spam crashing over the Kindle could undermine its push into self-publishing and tarnish the brand of the best-selling Kindle eReader, which is set to account for some 10 percent of the company's 2012 revenue, according to Barclays Capital estimates.

"It's getting to be a more widespread problem," said Susan Daffron, president of Logical Expressions, a book and software publishing company. "Once a few spammers find a new outlet like this, hoards of them follow."

Amazon pays authors 70 percent to 35 percent of revenue for ebooks, depending on the price. That gives spammers a financial incentive to focus on this new outlet.

"Amazon will definitely have to do more quality control, unless they want the integrity of their products to drop," she added.

"Amazon will work hard to snuff this out as it undermines many of its advantages in the space," said James McQuivey, an eReader analyst at Forrester Research.

Amazon is curating submissions to its new Kindle Singles business, which offers short stories, long-form journalism and opinion pieces, "after seeing how quickly the self-published side degenerated," McQuivey noted.

"Undifferentiated or barely differentiated versions of the same book don't improve the customer experience," Amazon spokeswoman Sarah Gelman wrote in a June 14 email to Reuters. "We have processes to detect and remove undifferentiated versions of books with the goal of eliminating such content from our store." She did not respond further.

DO-IT-YOURSELF SPAM

Kindle spam has been growing fast in the last six months because several online courses and, ironically, ebooks have been released that teach people how to create a Kindle book per day, according to Paul Wolfe, an Internet marketing specialist.

One tactic involves copying an ebook that has started selling well and republishing it with new titles and covers to appeal to a slightly different demographic, Wolfe explained.

Spam has yet to flood the online bookstore of the Nook, a rival eReader sold by Barnes & Noble Inc.

The company may be managing ebook submissions more aggressively than Amazon, but it might just be that the Kindle's huge audience is more attractive to spammers, Forrester's McQuivey said. Barnes & Noble did not respond to requests for a comment.

Smashwords, an ebook publisher and distributor, has also struggled with spam, but not to the same degree as Amazon's Kindle, according to Founder Mark Coker.

Smashwords, which competes with Amazon, manually checks the formatting and other basic characteristics of the submissions it receives, before publishing. Obvious signs of spam include poorly designed covers, the lack of an author's name on the cover and bad formatting, Coker explained.

Smashwords pays authors quarterly, while Amazon pays monthly, Coker added. The longer payment period means Smashwords has more time to track down spammers and close accounts before money changes hands, he said.

Amazon does not offer many free ebooks, while Smashwords does. So there is more of an incentive to publish lots of books via the Kindle, according to Coker.

Coker said his company has found five or six instances when free ebooks published on Smashwords were copied and republished on Amazon's Kindle store for at least 99 cents each.

Forrester's McQuivey said Amazon will have to craft a social-network solution to the problem. If the company can let readers see book recommendations from people they know, or people whose reviews they liked in the past, that would help them track down the content they want and avoid misleading recommendations, he explained.

Daffron of Logical Expressions said Amazon should charge for uploads to the Kindle publishing system because that would remove a lot of the financial incentive for spammers.

"This is why email spam has become such a problem -- it costs nothing," she said. "If people can put out 12 versions of a single book under different titles and authors, and at different prices, even if they sell just one or two books, they can make money. They win and the loser is Amazon."

(Reporting by Alistair Barr, editing by Maureen Bavdek)

Post by **aliantha** » Sat Jun 18, 2011 12:32 am

That's too bad. Electronic self-publishing is such a boon to good writers who can't get their foot in a traditional publisher's door. Figures some greedy jerks would figure out a way to game the system.

Post by **sgt.null** » Sat Jun 18, 2011 6:07 am

i remember some cigarette ads in books from the 70's. other than that books have no ads - win for the old school.

Post by **Damelon** » Sat Jun 18, 2011 6:39 am

Adjustable font is the Kindle's greatest virtue. My optometrist told me that once I hit 45, I'd need glasses for reading, and he was right. I'm now a month from being able to change my prescription and I can't find a comfortable position to read books right now.

Post by **sgt.null** » Sat Jun 18, 2011 6:49 am

i have been going blind since 12 or so. that is 31 years with glasses. not sure what i would do without them. tried contacts - once.

Post by **Rigel** » Sat Jun 18, 2011 4:30 pm

sgt.null wrote:i remember some cigarette ads in books from the 70's. other than that books have no ads - win for the old school.

The books themselves don't have ads (although I understand Amazon is working on a Kindle that DOES show ads in order to subsidize the price). Rather, the spam being referenced is a slew of books being self-published.

It's quite an interesting problem, and highlights the need for strong editorial controls in traditional publishing houses. Not that they're perfect, but at least this shows why they're still necessary.

Post by **sgt.null** » Sat Jun 18, 2011 6:28 pm

did anyone have any doubt that this would happen to kindle. it has always existed on tv, has gotten worse in the movie theater and exists beyond description on the internets.

i am reaeding several books right now - none of which are polluted by spam.

Post by **Holsety** » Sun Jun 19, 2011 2:55 am

aliantha wrote:That's too bad. Electronic self-publishing is such a boon to good writers who can't get their foot in a traditional publisher's door. Figures some greedy jerks would figure out a way to game the system.

I managed to spam my neighbors' ipad/phone, via email, for a copy of War and Peace, by some standards. However, I was pretty sure they didn't want it, had several other versions/translations, and I told them it would be sufficient payment for all services rendered now and in the future. So, I will now do my best to avoid any sort of favors done for me, period, by them, knowing full well what they have done for me far exceeds what I have done for them.

EDIT-As far as books go, I prefer to stay off kindle. I like the feel of the paper. When someone makes an electronic book with roughly 50-100 pages which feel and fold like real pages but have electronic screens, so you can read a portion of any book like it's a real book but download it, then I will consider a kindle or nook kinda thing.

But, that's just me!

Post by **sgt.null** » Sun Jun 19, 2011 6:22 am

i love the look, the feel, the smell of old books.

and i love obscure books even more. will kindle find me a book about 1930's drainage in Louisiana? or 1940's perfumery? i think not.

Post by **Holsety** » Sun Jun 19, 2011 1:32 pm

sgt.null wrote:i love the look, the feel, the smell of old books.

and i love obscure books even more. will kindle find me a book about 1930's drainage in Louisiana? or 1940's perfumery? i think not.

Erm, kindle might not on amazon, but can't you do project gutenberg? I'm pretty sure they have some pretty odd stuff on there. A while ago I read a book, can't remember the name of the guy, which is one of the oldest empirical economic books of all time covering bubbles.

(Among other things, discusses the south sea and tulip bubbles, relates some relevant facts which modern economists have questioned....)

Post by **sgt.null** » Mon Jun 20, 2011 2:23 am

what is project gutenberg?

part of the joy of discovery is not knowing what you will find.

ordering something online is cool when it is a hard to find item i have been searching for - but if i don't know i want it - it does no good.

Post by **Rigel** » Mon Jun 20, 2011 2:49 am

sgt.null wrote:what is project gutenberg?

An attempt to digitize and make freely available as many public domain books as possible. They were around long before any of the current e-Readers, Google Books, or even smartphones.

Everything on their site is free, and most can be downloaded as either plain text or PDF (possibly other formats, it's been a while since I've looked).

For an e-reader like the Kindle, Gutenburg is a great source for thousands of books to keep you busy.

Post by **Holsety** » Mon Jun 20, 2011 2:50 am

I could have sworn there was some way of getting gutenberg books on ebook readers...but I'm no expert, since I don't have one.

Either way, it's a superb resource.

Post by **sgt.null** » Mon Jun 20, 2011 3:19 am

Rigel wrote:
sgt.null wrote:what is project gutenberg?
An attempt to digitize and make freely available as many public domain books as possible. They were around long before any of the current e-Readers, Google Books, or even smartphones.

Everything on their site is free, and most can be downloaded as either plain text or PDF (possibly other formats, it's been a while since I've looked).

For an e-reader like the Kindle, Gutenburg is a great source for thousands of books to keep you busy.

but you need some sort of portable reader? forgive my luddite ways.

Post by **aliantha** » Mon Jun 20, 2011 4:06 am

If the files are in pdf, you can read them on a PC.

Post by **sgt.null** » Mon Jun 20, 2011 5:04 am

aliantha wrote:If the files are in pdf, you can read them on a PC.

thank you ali.

i must be the least computer literate person on the watch...

Post by **Holsety** » Mon Jun 20, 2011 1:55 pm

sgt.null wrote:
aliantha wrote:If the files are in pdf, you can read them on a PC.
thank you ali.

i must be the least computer literate person on the watch...

Which means you have the most to learn from asking others about computers! Ask any questions you have!

Post by **aliantha** » Mon Jun 20, 2011 4:55 pm

sgt.null wrote:
aliantha wrote:If the files are in pdf, you can read them on a PC.
thank you ali.

i must be the least computer literate person on the watch...

Possibly -- but not the least computer literate person I know. I went computer shopping with a friend yesterday. At the Apple Store, the nice man asked her whether she had an iPod, and -- swear to gods -- she responded, "What's an iPod?"

I had to explain it to her later... (Granted, she's upgrading from a 12-year-old Gateway.)

Post by **Holsety** » Mon Jun 20, 2011 8:56 pm

aliantha wrote:
sgt.null wrote:
aliantha wrote:If the files are in pdf, you can read them on a PC.
thank you ali.

i must be the least computer literate person on the watch...
Possibly -- but not the least computer literate person I know. I went computer shopping with a friend yesterday. At the Apple Store, the nice man asked her whether she had an iPod, and -- swear to gods -- she responded, "What's an iPod?" I had to explain it to her later... (Granted, she's upgrading from a 12-year-old Gateway.)

Ugh. I know the feeling. Of being on both sides. Especially the listening side. Though it's rare for me to be listening to someone else tell me how to use technology.

Post by **Harbinger** » Tue Jun 21, 2011 6:43 pm

I will never own or use a kindle or nook or whatever. The trees they use for books are farmed and renewable.

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