I tend to argee with hamako--I'll admit I was initially shocked by the language used--and as a behavior teacher I work against such usage. But after the Gap and the fact the it's more commonplace nowadays...
BTW--I love your sig hamako! Cortez the Killer by Neil Young!
I didn't even notice that there was profanity in Runes. Seriously. I have no memory of it at all.
I think it has to do with what you're comfortable with. To me it's always been absurd that certain words are "bad." How the hell can a word be bad? I have a friend who's dad's name is Dick. Why is his name okay, but I can't use that word in polite conversation to mean, "penis"? It's okay to say, "penis," so the MEANING of the word isn't what is offensive. So am I left to conclude that it's just the sound of the word that's bad? Tell that to my friend's dad. It makes no sense.
I have such an indifference to society's language taboos, that I let my four-year-old curse. As long as he doesn't curse at daycare, I don't care. He thinks Team America is hilarious (he's right!) and routinely quotes the movie.
They are just words, people. Damn effective ones, too.