I think many things are actually multifacetted, wine may be sniffed by a connoisseur or sipped to enhance a particular food, it can be traded for its rarity, used to toast to hello and say goodbye. It forms a part of a worship and is also consumed by those wishing to get to oblivion faster than beer will take them there. You may not like the movie because the plot is weak, but others may get their value from other facets than the plot, the music, the visuals, whatever.....
The point is that this thread has decried Avatar as a movie and the main rationale presented is its plot. There have been some condescending remarks and attitudes towards those who liked the movie based upon that rationale being THE criteria for determining if its good or bad. My view is that there are other criteria for other people and those criteria are equally valid..... I suspect you don't entirely disagree with this.............
................and as I said I can live with that.I think the movie itself is stupid, but if others can enjoy it so be it