But, to promote this "thing", they're giving away free eBooks.
If you go to this site and sign up for their newsletter, then each week you'll receive a link to where you can download that week's free book.
The first novel they're giving away is Mistborn by Brandon Sanderson (you may know him as the author who will be completing the Wheel of Time series); next week's novel will be John Scalzi's Old Man's War.Tor wrote:Within a day or so of sending us your address, you should receive an email with a download link for this week’s free book. As different free books are swapped in, about once a week, you’ll get further emails with different download links. This program will end when the site launches, but you can keep the free books; we won’t be erasing them with our orbital attack electromagnets. (Yet.) Did we mention, watch the skies?
Go ahead and take advantage of this while you can.