WT---!!!
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Moderators: sgt.null, dANdeLION
As for why the film was pushed out of fall, the studio explained in a statement that summertime is the “ideal window for a family tent pole release.” But this, presumably, is not something the executives just figured out this morning. The Warners release continued, somewhat more convincingly: “[L]ike every other studio, we are still feeling the repercussions of the writers’ strike, which impacted the readiness of scripts for other films—changing the competitive landscape for 2009 and offering new windows of opportunity that we wanted to take advantage of. We agreed the best strategy was to move Half-Blood Prince to July, where it perfectly fills the gap for a major tent pole release for mid-summer.” Prior to the movie, Warners’ had a blockbuster, Terminator Salvation with Christian Bale, set for Memorial Day, but not much else.
Some outside the studio are already pointing out that moving Half-Blood will also stop next year’s profits from looking seriously underwhelming after the phenomenal success of The Dark Knight. “They don’t need the money this year anymore,” says a rival studio exec. “When a movie overperforms the way Dark Knight has, you really don’t need Harry Potter in the fall.” Asked about the seriousness of moving a Potter movie so late in the game, the exec adds, “Turning a battleship that big isn’t easy. You’re not talking just about the movie, but all the merchandising, the toys and stuff. It’s huge. And it has a domino effect across the rest of the summer slate.” The date change will affect other studio’s slates as well. July 17 is currently home to Will Ferrell’s Land of the Lost, but Universal may quickly move to safer ground.
Usivius wrote: gads! I frik'n want this movie NOW!
Indeed.Usivius wrote:on the bright side, Deathly Hallows will 'seem' quick on it's heals .. relatively speaking.
Yes, they are in business to make profits for their shareholders, but I think there is 0% chance they would not have made money hand over fist with the November release anyway.Rigel wrote:No offense, but that sounds like the Linux fanbois who complain about Redhat because they actually make money.Cameraman Jenn wrote:It makes TW look stupid and greedy. Grrr...
WB is a business, and their number one concern is to make money. Anything less would be unethical on their part.