From the site:
Here's the link:the real purpose of this exercise is to alleviate
our natural tendency to edit everything—and learn
to flow.
an analogy would be a film camera:
when a film is shot, the camera just rolls and captures
everything—good and bad. when all the shooting is
complete, the raw film is edited into a cohesive piece.
the camera operator doesn't keep stopping the camera and
rewinding and editing on-the-fly—the camera just rolls.
if it were to stop, some of the best performances
and spontaneous moments might be missed.
so:
be the camera. well, that's a stupid saying, but
you get the idea. in writing—just flow. go back later
and edit.
www.oneword.com/
The word I got was 'bite', and I wrote the first thing that came into my head - a vampire thing (I may have been influenced by watching 'Fright Night 2' last night).
They also have similar sites for poetry, and picture captions.