Centuries ago, there were several other musical scales, or "modes", used in western Europe. Lydian, Dorian, yadda yadda. And the combinations of notes used (intervals and chords), and the progressions of these intervals and chords, were not the same as we use today.
Over time, western music settled into what we usually hear. Major and minor scales/keys. The composers back in the day simply started using those two modes more and more, and the others less and less. And they started making their music end in the same key that it began in. It's a fascinating thing to watch these, and other, aspects of music change in Monteverdi's (1567-1643) eight books of madrigals. (Uh, fascinating to a nerd, perhaps?

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Today, for most people in our culture, it all seems so natural. Time was, it was not. The question is, COULD it have evolved in a different way? COULD the Dorian mode have become the top dog, if the composers had simply decided to ode it more? Or is the human ear, possibly the human psyche, more attuned to what we ended up with and it GUIDED music's evolution? Well, since other cultures use different musical systems, it seems obvious that it could have gone in other directions.
Familiarity is probably the biggest factor in music preference. Many, many people have thought there's no reason at all that music can't follow other rules. Debussy, Ives, Bartok, Coltrane... Different ways of establishing tonal centers, different groups of notes "allowed", different types of objects producing the sound... The more you hear it, the more likely you are to like it, even if you prefer one persons compositions in a given tonality over another's. (I love the Beatles, not so crazy about Motley Crue.)
Problem is, so many want to invent their own, unique system of music. So there's not as much opportunity to become familiar with it, and you can't come to like one composer's style over another's. We have to start from scratch with each composer.