This reminds me of two related phrases that I've never known anybody outside of my country to be able to come to terms with, namely "just now" and "now now."
As far as I know, they're uniquely South African.
They're both acceptable answers to any question regarding when something is going to happen. "Just now" refers to an indeterminate time in the future, (although rarely more than several hours), and almost always after you're finished whatever you're doing when asked.
Although also indeterminate, "now now" has a greater sense of urgency about it. It is rarely more than an hour, but may be as quick as a few seconds.
In my experience, people in other countries find this too vague to be useful.
--A